![]() Website performance monitoring is rapidly becoming an indispensable tool for improving online customer experience, boosting search engine optimization (SEO) performance and minimizing the rise of poorly performing sites leading to lost sales. ![]() There are two main types of performance monitoring technologies: synthetic monitoring, which proactively seeks out current or short-term website issues, and real user monitoring (RUM), a passive or reactive approach for gathering information to understand long-term trends. Specifically, these tools enable administrators to gather metrics to monitor website performance on key performance indicators - such as website speed, content load speeds, website uptime, connection and latency - to isolate and address issues before they affect customers. Web performance monitoring tools help prevent such misfortunes with features that let network administrators view, gauge, manage and fine-tune the health of their online properties. shoppers say they would leave a site if it didn’t load in a reasonable amount of time, 57 percent would leave to make a purchase from another retailer, and 21 percent would never return, according to a recent survey. Indeed, slow-loading websites cost retailers approximately $72.6 billion per year, one study found. With more than 20 percent of all consumer spending in the United States occurring online, companies cannot afford to lose sales opportunities because of poorly performing or malfunctioning websites. Website performance monitoring is the process of ensuring that end users enjoy a smooth and painless experience with websites, web applications and web services whenever they interact with them.
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